Your small business may create great products, but if you're like a lot of business owners, you might not be giving a lot of time to the packaging you use for them. However, packaging is important to your business, because it is the first impression your company makes on a new buyer. The right packaging represents your brand and ensures the product arrives safely to your customers, and custom packaging can be even more effective. Here are some tips to use when creating custom packaging that works well for your small business.
Consider Your Target Audience
The first thing to do when creating custom packaging is to consider your customers. If you want to use text on the package, for instance, and your customers are mostly senior citizens, you need to be sure that the text is large enough for them to read comfortably. You need to consider whether your packaging will be easy for them to open, too. You might even recruit a few people from your customer's demographic to test the packaging for you and give you feedback about what works and what doesn't.
Don't Use Too Much Information
You may be eager to provide customers with a lot of information about your product, but keep the wording on the packages very simple. If you clutter the packaging with too many words, it can be overwhelming and difficult for the customer to read. Instead, come up with a set number of bullet points or information you want to provide; display your business' phone number or website address, so if customers need more information they can reach out to you in another way.
Stay Consistent with Your Brand
In an effort to contain costs or simply get the job done, you might start designing your packaging without any thought to your brand, instead focusing on price or other factors. However, it is imperative to remember that when people are thinking about buying your product, many times, the first thing they see is your packaging. If you are marketing your small business as modern and hip, having packaging that is drab and boring will not help you.
Instead, work to integrate your brand with your packaging by choosing colors or design elements that are consistent with your brand. Remember, your packaging is the first impression that customers will have of your business; your packages should reflect the spirit of that business.
Use the information in this article to create effective custom packaging for your products. Be sure to work with a packaging company, like Packaging Center Inc, that can give you even more ideas about how to best design the packaging your small business will use.