Business owners and managers sometimes make the mistake of focusing too much on their product and not at all on box packaging. In fact, how you package your product can have a big impact on customer satisfaction. This detail, therefore, shouldn't be overlooked.
The following are six mistakes you don't want to make when it comes to packaging boxes:
1. Sending overly complicated box packages
Simplicity is always appreciated by the customer when it comes to packaging. Remember that your customer is going to receive their package from you and might be excited to open it right away.
You, therefore, don't want to make opening your packaging boxes any more complicated or difficult than it should be. Merely protect your product with your packaging and ensure that it arrives at the destination properly. Don't go overboard with unnecessary wrapping, taping, or sealing.
2. Using free boxes from your shipping company
While using free boxes from shippers might be ok in the early days of establishing your company, as you start to grow, it becomes increasingly important to send out orders with custom boxes.
Custom boxes help you to establish your brand and make your shipments look more professional.
3. Designing your box packaging just like a competitor does
You should always be making efforts to differentiate your company from your competitors. You should even do this with your packaging.
Do some research and find out what your competitors' packaging practices consist of. Then, make sure your own packaging practices improve upon those of your competitors.
4. Choosing the wrong sized box for the product
Sizing the box is an essential step. The priority here is to make sure that the product inside won't have enough room to move around to become damaged en route.
5. Failing to double-check packaged boxes for accuracy before shipping out
If customers have to send back shipments due to errors, it's going to cost your company in numerous ways. You're going to have to foot the bill for the new shipment if you made a mistake.
You're also going to have to deal with the possibility that you'll lose a customer who has become frustrated waiting to receive the right shipment.
6. Not showcasing eco-friendly packaging
These days, the general public is becoming increasingly concerned with the environment. If you use packaging made from recycled materials, it's probably going to do good things for your company's public relations.
You should, therefore, use as many recycled materials as possible in your packaging and make sure that you identify your boxes and packing products as such somewhere on your packaging.